Case Studies

Have a look at the selection of diverse sign and vehicle graphics projects, focusing on visual identity, memorable advertising, exhibition display and hand lettering.

Leyland National Refurbishment

Our roots in coachpainting and signwriting provide the occasional opportunity to clean the brushes and challenge our capabilities, usually for careful restoration of vintage commercial vehicles. Gordon Low, owner of this 1982 Leyland National, contacted us to collaborate in transforming the bus by brush painting and lettering into the Strathtay Scottish Omnibuses Ltd livery. This... Read more »

Priority Care Group

Priority Care Group is family owned and operated with several care homes in the north east of Scotland. In summer 2017, a decision was made to gradually re-design and update their brand, in-keeping with the regular maintenance and improvements at their care homes. Vehicle livery and premises signage were re-lettered and simplified. The existing logo... Read more »

Cluaran Electrics

Alan Smith was referred to me by a long standing customer and we met to discuss his plans for starting a new electrical services business. Cluaran is Scots Gaelic for thistle and Alan wanted to symbolise this meaning within his logo. I suggested a stylised graphic with dual meaning by incorporating an electrical bolt into... Read more »

Glenisla Hotel

Situated on a popular tourist trail in the glens of rural Angus, Glenisla Hotel was treated to a refurbishment. The new exterior signage had to compliment the traditional building and settle into the awesome landscape, as well as withstanding the harsh seasonal conditions. Both the freestanding sign and facade sign were made using aluminium composite... Read more »

Carnoustie Bowling Club

Ornate honours board manufacture requires an understanding of carpentry and a respect for the heritage that they display. Carnoustie Bowling Club’s six honours boards were carefully restored: painstakingly sanded before painting, using wood stains and gloss varnish. Then re-lettered and re- installed to celebrate past presidents and champions since 1875. Services Preparation, painting and varnishing... Read more »

Panmure Joinery

I originally created the logo for Panmure Joinery when the business was established in 2012. After trading successfully for five years, logical decisions were made to re-design the logo’s illustration and typeface when the owner purchased a new van. A minimal, sophisticated livery was preferred to promote the business name and trade associations. Services Logo... Read more »

Open Topper

We were approached in 2012 by Taybus Vintage Vehicle Society, proud guardians of Dundee’s famous open top double decker. Once operated by Tayside Region and previously painted by Brian Robertson years earlier when he was employed as a coach painter, the bus deserved a refurbishment. Over two to three weeks, the careful painting, striping and... Read more »

DCA Wayfinding

Dundee Contemporary Arts is a leading centre for exhibitions, print making, cinema and learning. A new wayfinding signage system was implemented in 2018. Durable materials and flexible working hours were expected to minimise disruption to the busy arts spaces and restaurant. All signage artwork created by Goodd Design Consultancy Services Hand lettered exterior walls Supply... Read more »


I have worked with artists, designers, curators and other creatives for many years, regularly for exhibitions. I provide a knowledge of vinyl film properties and availability which is essential to achieve the accuracy expected for fine detail and short-term application. As well as ensuring that lettering and graphics adhere properly to challenging surfaces and compliment... Read more »

Water’s Edge

I was contacted by a creative agency based in Edinburgh, to transfer their design to the three metre square, exterior door. The recessed hardwood surface for the complex design meant that vinyls would be problematic to adhere properly. The scaled artwork was projected and drawn onto the area and hand painted using satin finishes specified... Read more »


Escort vehicles to excavators, bulldozers to bulk trailers. Plant and heavy haulage lettering, conspicuity marking and printed graphics are applied throughout the Geddes fleet. Varied vehicles pose challenging panel shapes, recesses and angles that present unusual demands for materials’ properties. Reflective, fluorescent, and even tartan vinyl is applied, and Chapter Eight regulations met where necessary.... Read more »

Harry Lawson’s Vintage Vehicles

A passionate interest in both traditional signwriting and vintage commercial vehicles help when the renovation project is close to the finishing touches. This is why we work on a variety of precious motors for devoted owners. Technical understanding and research for both of Harry Lawson’s 1960s Atkinson eight-wheel tanker and 1930s Albion was required. The... Read more »

Harry Lawson

Harry Lawson’s fleet of articulated lorries, tankers and curtain siders are a good example of a distinguishable livery, rooted in British haulage history. Robust, high performance vinyls are applied to ensure hundreds of thousands of miles of legibility throughout the vehicles’ road service. Services Supply and application of high-performance vinyl lettering Painted pinstriping on cabs... Read more »