Alan Smith was referred to me by a long standing customer and we met to discuss his plans for starting a new electrical services business.
Cluaran is Scots Gaelic for thistle and Alan wanted to symbolise this meaning within his logo. I suggested a stylised graphic with dual meaning by incorporating an electrical bolt into the thistle illustration.
After discussing the logo’s application throughout Cluaran Electrics Ltd. brand, Alan decided to choose a large, impactful graphic for his van livery.
I designed the livery with emphasis for the logo’s recognition to help promote the new business in the marketplace. This is a logical approach to create awareness and impact from vehicle livery, utilising the distinct logo mark.
A combination of self coloured, high performance vinyl, plus digitally printed vehicle wrap vinyl and legible design was implemented to make this van a memorable advertisement.
Stationery design was also provided for third party reproduction.