Priority Care Group is family owned and operated with several care homes in the north east of Scotland.
In summer 2017, a decision was made to gradually re-design and update their brand, in-keeping with the regular maintenance and improvements at their care homes.
Vehicle livery and premises signage were re-lettered and simplified. The existing logo was retained and a graphite grey, metallic vinyl background introduced for the majority of exterior and interior signs.
At Meigle Country House, the existing freestanding sign and poles were refurbished: wrapped in vinyl and re-lettered with the new format design.
I supplied an identical freestanding sign and poles which were also installed as well as new aluminium tray signs beneath each main panel. The lower tray signs directed visitors and helped balance the layout for the care home signs’ overall impact on the busy road corner.