KJ Joinery wanted to make their Transit graphics in Dundee look different from others. Their two vans were in mint condition and deserved a livery which complimented the vehicles.
The business partners also wanted a bespoke design combining the initials of the business name. As with most projects where we begin with a blank slate, I suggested creating a logo. I design adaptable logos which help create a visual identity for small to medium businesses. These graphics then build a consistent look for further promotional materials and merchandise.
I wanted to combine the initials but still include a clue as to what the company did. By creating then refining a negative shape between the K and J, this made the form of a dovetail joint. This clue within the logo adds interest and meaning to the graphics, especially on the vans.
After several meetings to discuss the content and positioning of the van graphics, we decided to use a large, diagonal logomark to make the vans stand out. The objective was to grab attention then lead the reader into the lettering, promoting their name and contact details.
Two shades of grey, high performance vinyls were used on both the black and white vans. I applied each livery within one day, over a weekend and a Monday. This helped ensure that the men both had transport for their busy schedule.
If you are interested in creative and eye catching Transit graphics in Dundee and surrounding areas, contact me and we can discuss how I can help you.