Van signs mock ups were used to illustrate how the logo design could appear on various vehicle shapes

Loud and clear

After trading for over twenty years, Tayscot Alarms in Dundee deserved a new image.

The owner, Jim had no current logo and the business’ visual identity was sparse and inconsistent. In an ever increasing and competitive market, Jim knew that he had to confront this issue as he planned to buy a new van. The company van acts as the main advertisement, promoting the alarms which Tayscot installs. Coupled with occasional newspaper ads which are targeted for middle income households in the Dundee area.

Jim favoured advertising the price of his most popular product on both his van signs and newspaper ads. This was an important hook for potential customers. During our conversations, I outlined a brief to clearly communicate what the company offered and how the new image would make the message memorable.

Simple logo design

When sketching ideas, a vision for representing sound was forming. This would be the concept for Tayscot Alarms’ visual branding and shout to the target audience.

Beginning with the simple logo design, circular lines were dissected with a negative space cross which represents the saltire. As a result, four pulsar waves were created. The quartered circular shapes evokes an expanding sound coming from the central cross. This duality of meaning is simply communicated and memorable, especially in the deep blue chosen for the main colour.

By modifying the top quarter into a turret shape, this illustrates a castle and a sense of security. Similarly, it also represents a royal crest and an essence of authority. The clever logo design is packed with substance and would provide a visual tool for the van livery.

Logo graphics in Dundee

Making the connection

With the advertising content established early on in our conversations, the design project had clear objectives. Promoting the cost of the alarm product was always Jim’s preferred message. However, the company name and contact details had to be obvious for the viewer to contact him.

The connection was made by using the logo elements to push the price whilst also enforcing the identity. The vehicle graphics’ was logo placed uncluttered on the doors. A similar layout was used for the newspaper adverts too. The identity design was beginning to tie the content together.

A business card design was supplied along with various logo artwork files for Jim to use in future reproduction. Artwork files for social media templates were also provided which ensured the consistency of the business’ image if Jim chose to use these platforms.

Are you looking for a logo design which can attract your audience? Get in touch to discuss how I can help.