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My Approach

My approach is rational, diligent and comprehensive.Over the years, I’m proud to have developed long-lasting client relations based on trust and openness. I aim to provide you with a result which we are both satisfied with and in doing so, creating a partnership.

1. Process

Fully understanding your lettering, graphics or signage project begins with asking questions. And through discussion, we build a shared vision for how we will proceed.

I want to find out your aspirations, who your target audience are and how you wish to communicate your message. In doing so, I learn about you and your project, business or organisation.

Initially, I may advise which materials will suit your project and what won’t be the best direction. If possible, I will also provide an indicative quote. I’m mindful of giving you the most efficient product to achieve your objectives.

2. Research

When creating artwork for visual branding, I research your industry and target market. As well as your competitors. This helps add to a profile which determines the concept for your visual identity.

I may ask you to provide a mood board which depicts the style in which you would like to portray. This can include anything with examples of imagery, lettering and colours.

For exhibition and display, vehicle graphics or signage, I can visit your site to photograph and take measurements. I may then also discover any obstacles which can occur. Sometimes planning consent is necessary for signage and I will advise you how to apply.

Occasionally, I will contact other companies and tradespeople to ask advice for materials, fabrication and installation. This provides me with a better understanding, for options available to achieve our objectives.

3. Design

To convey your message, I focus on legible, practical and logical graphic design.
I aim to create lettering and imagery which is functional, timeless and adaptable. Ensuring that your visual identity or associated artwork can be clearly reproduced in other mediums across all applications.

When presenting my designs, I often use mock-ups or samples to show you how the design will appear. At this stage, I ask for your feedback before any necessary amendments are to be made.

4. Approval

Once the artwork has been approved and materials are confirmed, I can provide you with an accurate quote and lead time. Along with my terms of business, I can also provide necessary digital artwork files.

Dependant on the signage project and materials involved, a deposit may be required. This ensures that your product or the service which I provide has been agreed, and I am appointed as your contractor.

5. Production

Projects are scheduled in accordance with your deadline, my current workload, delivery periods and the weather. I often manage several projects simultaneously and my diary can be flexible. Most challenges have been discovered in my initial research and are expected. I organise myself and any of my sub-contractors, to ensure that we will achieve what has been agreed by your convenient date.

6. Completion

Once your project is completed and you are satisfied, my fee or remaining balance is invoiced with necessary artwork files and/or product maintenance schedule.