If you’re considering new signage for business and want to lessen the signage costs, this article is for you.

I’ll explain how to gain the most from your investment and present insights to save you money

Location and size

This may seem obvious but choosing the size of sign and where to position it, is the important first step for successful exposure.

Walk and drive past your premises then decide where most people can view the signs’ location. On or around the building.

  • How far away are passers-by when reading the information?
  • How long will they have to read it?
  • Which height will be suitable for viewing the sign?
  • Are there any obstructions in the readers view?
  • Will the sun’s glare hinder readability?
  • Can you use a double-sided sign on or around your premises?
  • Is there an opportunity for pavement or freestanding signs?
  • Can you utilise windows to display your message?

Once you have decided on the most suitable location and viewing angle, you can determine the size. Think about the information which you want to display. And how large the information will have to be in relation to adequate legibility.

Make a sample sign from a cardboard box and a fat marker pen to gauge the lettering height.

Planning Consent

Planning permission from your local authority or landlord may be required for signage in new locations; on pavements or roadsides; freestanding and fixed to poles or framework; illuminated or dimensional; or within a conservation area.

In most circumstances, replacing like for like signage on your premises does not require planning permission. If you are unsure, always seek advice from your landlord or local authority as this may save you expense

The message

Using the least amount of words or images to transmit an understandable message will help. Think how billboards grab your attention and the brief time you may have to read them.

Summarising what you want to advertise or how you wish to connect with your audience, is vital in busy environments. If you feel that listing services or products is essential, use a short amount of bullet points.

Consider the most important and profitable information which will attract attention.

Tell your audience to visit your website or social channels. This provides a broader platform and longer time window to explain what you have to offer.

Make your words or image enticing to the reader

The design

Once you know the location, dimensions, quantity and message, you have already saved costs attached to your project. Now you require an appealing design.

If your audience knows your business and you have an established visual identity, your sign design should be consistent.

Perhaps you or your designer have created the design. By providing the signmaker with scaled artwork in their preferred format, yet more time is deducted from the signmakers involvement.

If you do not have a visual identity for your business and do not wish to hire a designer, there are several decisions you must make.

  • Consider how to implement consistency throughout your signage and marketing.
  • Research the style, theme or mood that you wish to portray.
  • Choose a colour palette.
  • Establish a realistic budget for the return on your investment.
  • Choose a reputable and experienced, local signmaker.

You can also consider dimensional attributes as well as shaping your sign. Extra ordinary helps in making the sign more prominent and the information memorable

The substrate

3mm thick aluminium composite is the most widely used and cost efficient rigid substrate, for exterior signage and display.

The material is manufactured in sheet sizes at 2440mm by 1220mm, 2550mm by 1250mm, 3050mm by 1500mm, 3050mm by 2m and 4m by 2m (the latter is not as widely available).

Wherever possible, try to keep your sign panel(s) size within sheet material sizes.

For example: if you decide to make two wall signs at 1300mm by 1300mm, you will require one 3050mm by 1500mm sheet. If you can reduce the wall signs to 1250mm by 1250mm without any detrimental effect to the signs’ impact, you can purchase a smaller sheet for slightly less cost.

When you seek larger quantities of sign panels, working within sheet material sizes can significantly reduce costs as well as off cut remnants

Help your signmaker help you

The more accurate information and artwork which you can provide for your signmaker, will inevitably lessen the overall cost of the project.

Ask your signmaker questions about the efficacy of the product, the installation method, the longevity, the re-use possibilities and lead time for your project.

And don’t forget to plan for maintenance of your newly purchased signs. Exterior signage will require regular washing, especially in busy traffic environments. Ask your local window cleaner if they can wash your signs too.

If you liked this post, share it with your friends and let me know what you think.